Idea

WaterEquity is an innovation of Water.org. It connects social impact investors in the U.S. and Europe with enterprises such as microfinance institutions (MFIs) to serve the water and sanitation needs of those in the global water crisis. Between WaterEquity and Water.org millions have been helped by breaking down the barriers to safe water and sanitation.

My team was tasked with the development of the branding and website. We started with the logo which was developed by drawing inspiration from the shape of a water turbine. The design represented the empowerment of the people in need of clean water and sanitation. And the water drop in the center reminds us of the life-giving power of water in our world. Afterwards, I designed WaterEquity’s print collateral, ebook, and website.

OVERVIEW

Role Associate Art Director
Tools Photoshop / Indesign / Illustrator / Sketch
Team Will & Grail / Water.org
Time 2018