WaterEquity is an innovation of Water.org. It connects social impact investors in the U.S. and Europe with enterprises such as microfinance institutions (MFIs) to serve the water and sanitation needs of those in the global water crisis. Between WaterEquity and Water.org millions have been helped by breaking down the barriers to safe water and sanitation.
My team at Will & Grail was tasked with the development of the branding and website. We started with the logo which was developed by drawing inspiration from the shape of a water turbine. In the center of the logo is a water drop. Afterwards, we designed WaterEquity’s print collateral, ebook, and website.
Visit the Site: waterequity.org