CREDELIO
Full campaign work for a tick and flea medication for dogs.
Idea
Credelio® (lotilaner) is a prescription tick and flea medicine for dogs. It is designed to be gentle on your dog and tough on ticks and fleas. Credelio tasked Callahan to come up a new campaign that would be used across digital and print and included a TV spot.
Overview
Role Senior Designer
Tools Photoshop / Illustrator / Indesign
Team Callahan / Credelio
Time Nov 2018 — April 2019
Problem
One of Credelio’s biggest challenges was that it was fourth to market, and needed to raise brand awareness as well as focusing on the gentle but tough formulation of the medication itself.
Solution
After a lot of exploration, our team came up with the tiny defender. The tiny defender is tough but also loves all the puppy cuddles.
The ‘gentle and tough’ campaign launched in April of 2019. I helped with the initial look and feel of the campaign with branding and icon design. Taking the campaign elements, I created various digital and print pieces, as well as updates to the website, the campaign brand book, and social calendars.
This campaign helped the brand increase year-over-year sales by 74%.
