Intel
Various webpages, campaign pages, and emails.
Idea
VMLY&R was tasked to reinvent Intel from both a branding, campaign, and web perspective.
OVERVIEW
Role Senior Experience UI Designer
Tools Figma / XD / Indesign / Illustrator / Photoshop / Keynote
Team VMLY&R / Intel
Time Nov 2020 — Dec 2022
Problem
Intel is a catalyst for world-changing, life-enriching technology. They needed a brand and digital presence that would reflect that they create technology that moves the world forward. Outdated and inconsistent branding and messaging kept Intel from being able to keep up with their competitors.
SOLUTION
Create a simplified, modern, and iconic update for all things surrounding this world renown brand.
How wonderful is that storytelling hub
This web campaign strived to improve brand sentiment by telling meaningful stories around how Intel is enabling others to do something wonderful. I created the ‘storytelling hub’ page that broke down the video stories into three categories: innovation, global impact, and wonderful at work. Each category showcases a hero that incorporates the ‘How wonderful is that’ logo followed by the video story and other related content. I also created web guidelines and templates for both desktop and mobile to ensure proper usage of logo with imagery and other elements on each page.
Upgraded design system
Logo
The new mark is a modern evolution, but it retains many strong visual elements of the legacy brand marks — making it feel both familiar and new.
Color
One of the ways the new Intel brand delivers on the brand ambition is by better reflecting the world Intel powers with its technology. The Intel visual identity no longer seeks to remake the world to look like Intel (a blue-washed world), but to better reflect the diversity of the world we catalyze. To better reflect our impact on a diverse world while also honoring our history, we aim to be a colorful, blue-first brand.
Products
Intel product brands are many. As such, they rely on a design system to strategically unite them under the Intel brand — yet differentiate them as products, product families and levels within families. This important singular foundation helps every Intel product brand speak with the same visual voice to their unique applications and audiences.
Process
Leveraging Intel’s new logo, branding, messaging, and colors I was able to apply those too many digital, CRM, and web applications. Working within the structure of Intel’s web CMS I was able to modernize and create the next step in the brand’s evolution in every web piece. This included the ‘How wonderful is that storytelling hub’, ‘2024 Olympics campaign page’, ‘Intel vPro Newsletters’ for both small business and enterprise, Intel sales emails, New 13th Gen Intel® Core™ processor family pages, Webinar pages, gated asset pages, and much much more.
