Idea

Interceptor® Plus (milbemycin oxime/praziquantel) is a once a month chewable that protects against 5 types of worms in dogs.

The challenge they faced is that most dog owners don’t know what their dog’s monthly worm protection covers. We created a campaign around shocking messaging to help Heartgard Plus and other competitors realize their worm protection is inadequate. Interceptor Plus protects agains 5 worms where as Heartgard only protects against 3.

I was apart of the team who created and launched a multimedia campaign in April of 2019. I was an integral part of the creation of the branding for this campaign and created the three different typographic styles that the campaign utilizes as well as the logo lockups. Incorporating the campaign elements, I created various digital and print pieces, the campaign brand book, and social calendars.

This campaign helped the brand increase year-over-year sales by 19.5%.

OVERVIEW

Role Senior Designer
Tools Illustrator / Photoshop / Indesign
Team Callahan / Interceptor Plus
Time Dec 2019–April 2019