Bring the Juice
A gamified digital experience that turns Minute Maid products into chances to win WWE prizes.
Idea
Minute Maid and WWE teamed up to Bring the Juice with an interactive promotional experience built around prizes, product collection and WWE fandom.
Fans could enter for weekly prizes, scan participating Minute Maid products and collect digital pieces to build their own WWE championship title belt, unlocking additional chances to win along the way.
OVERVIEW
Role Senior Experience Designer
Tools Figma / Photoshop
Team VML / Coca Cola / Minute Maid
Time April 2026 — July 2026
Problem
Minute Maid needed a digital experience that could bring its WWE partnership to life while supporting multiple ways for fans to participate throughout the promotion.
The experience had to combine a traditional sweepstakes with product scanning, collectible progress, recurring prizes and a grand prize, all while making the different opportunities easy to understand.
It also needed to balance two highly recognizable brands. The experience had to feel energetic and unmistakably WWE while still keeping Minute Maid products and the Bring the Juice campaign at the center.
SOLUTION
How do we turn a sweepstakes into an experience fans want to come back to?
We created a responsive, gamified campaign that gave fans multiple ways to participate. Users could explore weekly prizes, enter the Survivor Series giveaway and scan participating Minute Maid products to build digital championship title belts.
A dedicated dashboard brought collection progress, scans and available opportunities together in one place, while bold WWE inspired visuals transformed the promotion into an experience that felt connected to the energy of the brand partnership.
Process
The experience was designed around several interconnected journeys rather than a single entry form.
We created a flexible UI system for the Juice Vault, giveaways, product scanning, Title Belt Builder and user dashboard while establishing clear patterns that carried across each part of the campaign.
Dark arena inspired backgrounds, championship imagery, energetic photography and high contrast UI helped bring WWE into the experience, while colorful Minute Maid packaging created moments of contrast and kept the product visually prominent.
Reusable cards, progress indicators, navigation and content modules allowed the campaign to support changing prizes and promotional phases while keeping the overall experience familiar for returning fans.
Multiple Ways to Bring the Juice
01
The Juice Vault
The Juice Vault acts as the central destination for prizes available throughout the campaign.
Fans can explore weekly WWE branded prizes alongside larger experiences, including the grand prize Survivor Series trip. Prize cards and promotional modules create a flexible system that can evolve as new rewards become available.
Clear calls to action direct fans toward the next step while maintaining the excitement and visual energy of the campaign.
02
Title Belt Builder
The Title Belt Builder transforms participating Minute Maid products into an interactive collection experience.
Fans scan unique WWE branded Minute Maid products to collect digital championship belt pieces. Each new product helps build their belt while earning additional chances to win WWE prizes.
Progressive states show how much of the belt has been completed and give fans a clear reason to continue scanning and return to the experience.
03
Scan. Collect. Earn.
Product scanning became a core part of the campaign rather than simply a requirement for entry.
Participating bottles, cartons and cans each contribute toward a user's collection. A visual product library helps fans understand what they have already scanned and which products are still available to collect.
This creates a simple loop: find a product, scan it, build progress and unlock more chances to win.
04
Personal Dashboard
A dedicated dashboard gives returning fans a snapshot of their progress across the promotion.
Users can see collected belt pieces, completed belts, product scans and available entries without having to navigate through the entire campaign again.
Progress indicators and collection states turn abstract sweepstakes entries into something tangible, helping users understand both what they have accomplished and what they can do next.
05
Giveaways and Weekly Prizes
The experience supports multiple types of rewards, from WWE merchandise and branded products to larger fan experiences.
Fans can enter the main Survivor Series giveaway while also participating in recurring weekly prize opportunities throughout the promotion.
Creating distinct but connected prize experiences made it easier to communicate the different ways to win without overwhelming the user.
06
Responsive Experience
The experience was designed across desktop and mobile, with particular attention given to mobile interactions because product scanning naturally begins on a user's phone.
Layouts, cards, navigation, progress states and promotional content adapt across screen sizes while preserving the dramatic WWE inspired visual language of the campaign.
The result is an experience that remains clear and easy to use even as the promotion becomes more complex.
