book

Trader Joe's Brandbook by Christina Fountain

Trader Joe's is a gourmet and health food store that offers very affordable organic food and drink. Their current branding is overstimulating and disorganized. After developing a new logo and system, I created a brand that is really cohesive and still stands out amongst their other competitors. The new Trader Joe's is more sophisticated and focused, but still fun.

Here are all the components to the new brand made into an accordion style cloth bound cover book.

To see the what the brand looks like as a whole click here.


THE GREAT AMERICAN ROAD TRIP by Christina Fountain

The Great American Road Trip is a book about traveling and attractions throughout the United States that I redesigned to be more aesthetically pleasing and to increase usefulness and organization for the reader. Added into the redesign was a feature about the best restaurants, scariest places, and the world’s largest objects. The finished book is accordion folded and hand bound with cloth covers.